Evaluate account structure, tracking, landing pages, and pipeline drop-offs to identify the highest-impact fixes.
Clarify who converts best, why they buy, and which offers and messages convert them into demos or trials.
Architect full-funnel campaigns that drive qualified pipeline with intent capture and retargeting.
Refine keywords, audiences, creative, and landing pages using demo, trial, and revenue signals.
Expand budgets and channels while maintaining target CAC and ROAS thresholds.
Focused on pipeline and revenue, with hands-on experience managing multi-channel paid acquisition.
